We strengthen lives with coverage and courage in every community we serve.
As a privately-held enterprise in the insurance and financial services industry, we have the freedom to grow in ways that prioritize people, enhance community, and focus on long-term impact. We have a diverse portfolio of businesses, with every decision guided by our commitment to creating lasting value—for our customers, our Associates, and the communities we serve.
This means building trusted partnerships with customers, not just transactional relationships. It means empowering Associates to continuously grow and give back to their communities. And it means cultivating a culture of generosity that shapes everything we do.
Our portfolio of businesses
AssuranceAmerica Insurance Corporation
Over 25 years of quality insurance coverage
AssuranceAmerica has provided low-cost auto insurance since 1999, building our business on the belief that quality coverage should be accessible to everyone. Today, a network of 9,500+ agents proudly sell AssuranceAmerica policies across 14 states and growing.
AssuranceAmerica Commercial Auto
Quality coverage for over 1,000 occupations
AssuranceAmerica Commercial Auto provides reliable, affordable coverage to small businesses, contractors, and artisans that depend on their vehicles to get the job done.
AADirect
Digital insurance agency
AADirect offers a digital-first insurance shopping experience backed by personalized agent support. By partnering with multiple industry-leading carriers, we provide extensive choice and expert guidance to help people find the coverage that fits their needs.
Our core performance drivers
People
We prioritize the needs and development of our Associates, promote from within and pay above industry norms seeking the best and brightest.
Innovative
We adapt and pivot to markets, technologies and broader societal influences to be excellent in all we do.
Empowered
We encourage an entrepreneurial mindset and customer-centric thinking, rewarding new ideas and high-performing Associates.
Disciplined
We balance rigorous financial discipline with investments in expansive ideas. Our conservative fiscal practices provide for steady navigation through shifting market conditions.
Generous
We direct 5% of our profits to charity with a priority on addressing homelessness and education, serving the communities where we operate.
Our history
“The company that became AssuranceAmerica Group was co-founded by three men from humble backgrounds who not only chased the American Dream – they caught it.”
